Types of Customers in WRS Business

1) Loyal - customers that has strong ties with the suppliers.

2) Opportunistic - customers that consider other benefits from the suppliers. These types of customers do not have loyalty to any suppliers.

3) Seasonal - customers that buy product from time to time or on a “as per requirement basis”.

4) Incidental - those who become customer by chance.

• A) Regular user-those who have encountered problems with other suppliers.
• B) New -those who buy the product at given period of time.

Among these customers, the opportunistic customer is the most common and right now due to cut throat competition, they are becoming to be so powerful that in every negotiation with the supplier, they usually have the leverage and dictates the direction of the bargaining.

Since the objective nowadays of the water stations is to outsmart each other by offering so many benefits to the client in order to get them, unknowingly they are being armed with all the artilleries that they will be using during the negotiation.

Water stations have created their own ghost which will later haunt them.

Sad to say, but that is the reality right now and as of the moment, no concrete solution is being undertaken on this issue.

- Orly Shanghai